发现公司. (formerly 发现 通信) is a mass media company based in New York City. 成立于1985年, the company primarily offers media that is focused on targeted, 热情的观众.
该公司的核心业务包括一组无剧本和事实电视品牌, such as the namesake 发现 Channel, 动物星球, 科学频道, 和薄层色谱. In 2018, the company acquired Scripps Networks Interactive, 添加食品网络, HGTV, 和 Travel Channel to its portfolio. 探索频道在国际市场上还拥有或拥有其频道品牌的本地版本, 比如欧洲体育, GolfTV, 北欧发现通信公司, 波兰的TVN集团, 和 a portfolio of various free-to-air channels in Germany, 意大利, 和英国.
In 2016, as the entertainment media industry was changing rapidly, 发现’s leadership realized they needed to change with the times. But they also saw an opportunity to grow 和 innovate. 他们的首要任务是促进新内容的快速发展和放大, 在哪里, 以及如何 they delivered content to consumers.
This case study examines how 发现公司. approached this turning point as an opportunity, what they did to set themselves apart from the competition, 以及如何, 与Rapid7合作 InsightCloudSec they evolved into an industry disruptor.
为媒体和娱乐内容提供基于云的流媒体服务的公司现在无处不在. Netflix之间, Hulu, 亚马逊Prime视频, 和苹果, our favorite programs 和 movies are accessible, 可用, 丰富的, 和负担得起的. 但情况并非总是如此. If we rewind 10 years, the industry was substantially different. Streaming services in the media 和 entertainment industry were beginning to bloom, but traditional cable network offerings dominated the industry.
Through the leadership 和 vision of CEO David Zaslav, 探索号开始了为期18个月的转型之旅,将自己转变为一家云优先的公司. Though the solution was straightforward, it was by no means simple. 2016年,该企业规模较小, but it was still a large 和 complex business with many diverse entities. 发现几乎立刻意识到,他们需要从战略上进行转型. 成为云优先, they needed to build out their cloud strategy, make commitments to their business units, 和 ensure they could follow through with those commitments.
发现 leadership charged the IT team to lead the transformation. Rather than managing the details of each business unit, the team chose to oversee governance at a strategic level. 从积极参与日常决策转向支持战略领导是许多传统IT团队面临的挑战,这些团队可能仍在建造铁路,但不再驾驶火车. The 发现 IT team pivoted to enforcement 和 合规, 实现和扩大, 战略和规划. 事实证明,从无差别的繁重工作到成为技术推动者和战略合作伙伴的转变对团队和整个企业来说都是极其强大的.
发现 knew that being multi-cloud was inevitable. 他们建立战略、人员、流程和系统的期望是:
尝试从单云战略过渡到多云战略需要一个良好的基础,以避免财务和后勤效率低下.
IT团队选择了InsightCloudSec,以促进向技术支持的战略转变. InsightCloudSec天生就具备支持多个云服务提供商的能力,这让发现确信,他们的不同业务部门可以自由地使用自己选择的工具,而不会在企业层面造成混乱. InsightCloudSec合规性包从自上而下的方式强制执行发现的策略,同时为业务单位提供了令人耳目一新的自主权和自由度.
发现’s desire to harness the agility, 速度, 而公共云的自助服务性质又不会牺牲其最佳实践, 安全, 和 合规 required full-scale policy enforcement from the very start. 虽然他们的开发人员是有纪律的,并构建了他们的产品,以具有良好的可用性和支持遵从性和审计, 他们发现,拥有定义良好的标准使他们能够快速找到并启动任何异常的补救措施.
作为值得信赖的合作伙伴, InsightCloudSec allowed 发现 to tap into the agility, 速度, 和自助服务性质的公共云,同时确保业务单位维护的安全策略, 合规, 和治理.
发现 leadership challenged themselves to ask tough questions. At the very beginning of their cloud journey, 探索频道思考了娱乐媒体行业的现状,并问为什么广播电视几乎只使用本地解决方案. Someone must lay the groundwork to drive the industry forward. 发现 risked the unknown for substantial reward, 他们知道,他们必须继续这样做,才能在不断变化的媒体环境中保持相关性. InsightCloudSec与发现的前瞻性思维和创新的企业思维相匹配.
发现 has become a leading consumer-focused, content-first corporation. 他们通过技术革新和转型建立并培养了超级粉丝的基础. 发现是少数几家在公共云上运行所有产品并托管这些新的交互式消费者平台的媒体公司之一. 作为一个组织, they encourage their developers to think outside the box, 测试思想, 和 take advantage of the many services that cloud service providers offer.
他们的云足迹包括240多个环境,分布在几个云服务提供商中,其中包含超过7个,000 compute instances 和 more than 44 petabytes of data.
发现’s use of InsightCloudSec has grown consistently over the past year. 有更多的业务部门, including the InfoSec 和 MotorTrend teams, 现在正在使用InsightCloudSec. They have embraced automation through InsightCloudSec’s Bot Factory, 这使他们能够采取纠正措施来解决日常问题,并通知相关人员需要提升的问题.
发现号接受了他们从“命令和控制”到“信任,但要核实”的转变.“它们赋予开发者快速创新的能力,开发出既能满足消费者对内容的持续需求,又能保持安全和合规的产品.
In 2018, 发现 acquired Scripps Networks Interactive, 谁拥有美食频道, HGTV, 旅游频道, 还有一些国际资产. 发现之所以能够快速扩展以适应这些新组件,是因为它是一家云优先的公司,具有灵活性. 收购云计算之外的业务需要更长的时间,因为他们必须将另一家实体的硬件和基础设施需求整合到自己的业务中. Less than 12 months after acquiring Scripps Networks Interactive, 发现 had achieved a single 安全, 协作, 企业, 和 sales system to support their business needs. 同时, 他们能够提供许多与云媒体处理和播放以及技术运营相关的行业首创的解决方案.
美食网厨房是发现的一款消费者应用,它成为云优先企业后才成为可能. The 美食网厨房 subscription offers live, interactive cooking classes. 发现 has transformed the concept of an “episode” into an “event.” The subscription also offers 800 on-dem和 classes, 3,000个教学视频, 还有杂货和设备运输. 视频节目以知名的人才和明星厨师为特色,如玛莎·斯图尔特和鲍比·弗莱. 这项订阅服务体现了探索的使命,即为消费者提供革命性的体验, all made possible through the use of cloud services.
MotorTrend Group brings together 发现’s vast digital, 直接面向消费者, 社会, 和 live event portfolio focused on the auto industry. 它包括世界上唯一一个完全专注于汽车内容的流媒体视频点播服务. 事实证明,该公司对这种高度针对性、信息丰富的内容的处理方法是成功的. They have 500,000 subscribers 和 over 2 billion monthly content views.